So a couple weeks ago, we posted Part One of our brand positioning debate. We were having a wine fueled conversation about “who we are and what we stand for as a company.” We’d like to expand on that here in, Part II.
Before we get started, we have to say that the delay in posting Part II was due to feedback from Part I. As a result of a comment we received about our triathlon tops and shorts, we actually changed our sizing. Going forward, everything will be sized down one size. In other words, the old Medium is now a size Small. The Small is now an Extra-Small.
Thursday and Friday of this week were big days for Coeur. We had our sponsored athlete and rising ITU star Katie Hursey coming into San Diego for an Interview on Competitor Radio, we also had a photo shoot scheduled and most importantly of all, we had a meeting planned with The Challenged Athletes Foundation.
Before we left Los Angeles, we ran by our factory to pick up a shipment of triathlon tops and triathlon shorts and then we headed south to San Diego. Our first stop was the airport to pick up Katie. She was coming in from Phoenix where she trains with the Olympic Development team. We had also flown in her boyfriend Tommy Zaferes (hey…Coeur is all about love), so they could spend some time together before jetting off to the four corners of the world for their respective ITU races. Katie arrived right on time and Tommy touched down about 20 minutes later. After grabbing a cup of coffee, we loaded up the family truckster and headed to the Mighty 1090 a.m. Sports Radio.