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The Best Women's Triathlon Shorts

An Ambassador for women's triathlon clothing brand Coeur Sports

Coming Soon to a Bicycle or Triathlon Shop Near You

Some of you may have seen our recent social media post showing our new designs for 2015. We’re incredibly excited not only about the new designs (the industry term is actually “color ways” and the new garments (or SKUs to stick with the insider jargon) but we’re also thrilled with the enhancements to the actual garments.

Montage of designs

Reginald Holden

Exclusive or Inclusive. Part one of our Brand Positioning discussion


Coeur Sports Logo

Recently, we posted a question on Facebook asking about participation in endurance sports. Specifically, we asked “Why do people who have means and access decide not to take that first step and actually participate?”

We were asking the question in advance of a program we’re working on with a retail partner and the responses fell into a couple of expected categories. Namely, Fear and Lack of Knowledge.

One response was a bit different and it caught us off guard.