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Coeur Sports Ambassadors

What it takes to be an Ambassador

The Coeur Sports Ambassador Program It’s that time of year again.  Many companies in the endurance sports universe are gearing up to select their ambassadors, sponsored athletes and club members for...

The Coeur Sports Ambassador Program

Reginald Holden

Giving Professional Triathletes a "Fair Shot"

add for fair trade coffee

Yes...we found a way to work coffee into another blog post but trust us, it makes sense.


Reginald Holden

Five things your sponsor would like you to know.

Well, the season is in full swing now. Not the racing season. Not even the holiday season. We’re talking about the sponsorship season.

Coeur Signs at a race

Reginald Holden

A day in the life of a Triathlete

In October of last year, we announced that Coeur will have guaranteed cash as an element in every one of our pro contracts.

Our blog “Let’s hear it for the pros” ( provides the details behind the decision but one thing that helped drive us was how incredibly hard professional endurance sports athletes work.

Well, over the last couple months, we’ve seen that point proven time and time again. While this isn’t a complete list, here are a few of the training exploits from our pros that caught our attention recently:

Reginald Holden