We like to dream at Coeur. Pretty big actually. Now it might take a few glass of wine before we share the biggest of our dreams because they may sound…how shall we say it? A bit too aspirational. Especially for a small endurance sports clothing company. But trust us…they’re big. And believe it or not, they have nothing to do with profit margins or sales. Now, as we mentioned in our post on Conscious Capitalism, sales and profits are vital. They’re just not our raison d'être.
So, for now, we’ll hold off prattling on about why we think putting others first can start a chain reaction of kindness, how compassion can trump greed and how sport can be a vehicle to change lives. Instead, we’ll just say that, in our opinion, it all starts with community.
And at Coeur, our community starts with our Ambassadors, our Elite Team and our Sponsored Professionals. These are the individuals who give form to and exemplify our (pardon the pun) Coeur Values.