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Purity of Intent at CAF

It’s rare. So rare that when you see it, you know immediately that it is very, very important. The whiteness of its light. It’s steadfastness. It’s resolve. But it’s hard to describe. Initially, we said it was “pure goodness”. Eventually, we decided that “Purity of Intent” was more appropriate. We’re still searching for the right words.

But we know where to find an example of it. San Diego, California. On Waples street to be more precise. On Thursday, we’re going to the headquarters of the Challenged Athletes Foundation.

Challenged Athletes Foundation

Goodness Emanates from this place. CAF Headquarters

Reginald Holden

Inspiring displays of class and athletic excellence

This weekend had a pretty big build up due to the sheer number of Coeur Girls racing and it did not disappoint. We were treated to a displays of effort, sportsmanship, camaraderie and athletic excellence that were awe inspiring and humbling. We continue to be grateful to everyone who exhibits the values to which we aspire as a company.

The great thing about having a global team is that the weekend can start early. It was still Friday in Los Angeles when we got news that Renata Bucher had once again made it to the podium. This time it was Xterra Saipan where she grabbed a second place.

Pro Triathlete Renata Bucher

Renata Bucher continues her podium streak with 2nd at Xterra Saipan

Amazing Displays of Heart and Courage

Perhaps the only downside to having such an amazing team of women at Coeur is that someone is racing somewhere almost every weekend and it’s hard to tear oneself away from in front of the computer.

Especially now as the polar vortex has started to release its grip and our ladies are starting to get out to test their early season fitness.

But what a weekend it was. Here are a few of the efforts that we’re celebrating:

Philippines Xterra

Mid-week musings. Who is the greatest of all time?

Planet Earth
 We got lucky with the location of the Coeur office.

It’s in a very hip area of Santa Monica, California and we can count Bonk Breakers, Yoga Glow film studios and even a training center for classical musicians as neighbors. On Sunday afternoons, the classical musicians train and incredible notes from violins can be heard in the distance. Despite being in Santa Monica, the office park is quiet on Sundays and the music is magical. But I digress.