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About Coeur Sports and Our Mission to Do Good

We are so glad you found us. Thanks for swinging by!

I founded Coeur after almost 10 years in endurance sports because I could never find a triathlon or cycling kit that was actually cute or that fit well.  Stylish? Forget it. The women's endurance apparel on the market was boring, chafed in all the wrong places and made me feel like it was the casing to my sausage. Not good. 

After talking to friends and other women in the sport, I realized I wasn’t the only one with these issues. We needed a little fashion and a lot of fit & functionality brought to women’s endurance sports clothing.

With Coeur, our mission is to make the best looking, best fitting, most functional and most comfortable women's endurance sports clothing in the marketplace. This all started with me as an athlete first. I don't have a fashion background but I knew I needed clothes that didn’t ride up, chafe or pinch. I’ve also been cycling, swimming and running for a decade now and have a feel for what works and what doesn't.

For those of you hitting up trails runs at dawn and to those of you racing your bike against the sun, we want you to have it all:  we want you to not have to worry about your tank riding up and exposing your belly; we want you to have matching, cute kits that make you stand up that much straighter and stronger because you know you look your best...even while sweating up a storm; we don't want you to have chafe scars on your body, anywhere! Anything we can do to make your training and racing easier, more stress-free and fun....we want to do it. 

At Coeur, we bring you great design paired with solutions to all those little nagging problems you’ve previously had with your gear. Yes, we spend more time in a bike saddle than most do at work. But ladies, that doesn’t mean we can’t have a little class and refinement in our gear! We like clean, sophisticated lines. Our aesthetic is East Coast Preppy meets West Coast chill. And we make all of our clothes right here in downtown Los Angeles.

This sport has taught me and given me so very much - amazing friends, experiences, travel, self-discovery, physical strength - that it is important that we at Coeur pay triathlon back a little bit. That is why we’ve decided to give a percentage of our sales to The Challenged Athletes Foundation. I volunteered at this incredible organization and if you ever want to know about dealing with limits and moving through, over and around hardship, check this organization out. Talk about inspiring! Its just a little way we can say thank you and help others who want to live active lifestyles.

A little about the name...
Coeur is French for heart & the root of the word courage. And that’s what we put into our collections and our sport. As an athlete, you know that athletic performance is about so much more than genetic talent. Its also about heart. Heart is about digging deep and being mentally tough. Heart is what gets you to the finish line when all the body wants to do is lay down.  Heart is at the center of the community and the friendships you find in sport. Heart is what makes you give back to the community that has given you so much. Everything we do at Coeur - from our designs to how we play a role in our community - should reflect our values and how we aim to conduct ourselves.

Coeur - stylish speed, from the heart.


 The Team