Exclusive or Inclusive. Part one of our Brand Positioning discussion

Posted: Mar 12 2014

 

 Recently, we posted a question on Facebook asking about participation in endurance sports. Specifically, we asked “Why do people who have means and access decide not to take that first step and actually participate?”

We were asking the question in advance of a program we’re working on with a retail partner and the responses fell into a couple of expected categories. Namely, Fear and Lack of Knowledge.

One response was a bit different and it caught us off guard.