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Beau in the Coeur Office

Brands Don't Do That

Coeur Sports Dog In Office
Reginald Holden

The Brand Promise. How Coeur is developing its brand in Women's Triathon, Cycling, and Running

Brand. What does it really mean? It’s one of those words that has been thrown around and used so many times that the meaning has become vague. Is it your trademark? Your company name? Something else? And why all the fuss?

Reginald Holden