The Latest @ Coeur » Coeur Brand

• Brands Don't Do That

  Coeur Sports

  Posted on January 19 2017

  

• The Brand Promise. How Coeur is developing its brand in Women's Triathon, Cycling, and Running

  Coeur Sports

  Posted on December 02 2014

  Brand. What does it really mean? It’s one of those words that has been thrown around and used so many times that the meaning has become vague. Is it your trademark? Your company name? Something else? And why all the fuss?