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Happy 4th of July

So, the joke goes like this:

“An American Journalist has gotten permission to visit a very reclusive country in South East Asia that is ruled by a dictator. For the purpose of this joke, we shall call the country…let’s see…how about Korth Norea (after all, we don’t want the same fate to befall Coeur as did James Franco and Seth Rogan)

United States of America Flag

Reginald Holden

The best women's triathlon shorts and tops




Inspiring displays of class and athletic excellence

This weekend had a pretty big build up due to the sheer number of Coeur Girls racing and it did not disappoint. We were treated to a displays of effort, sportsmanship, camaraderie and athletic excellence that were awe inspiring and humbling. We continue to be grateful to everyone who exhibits the values to which we aspire as a company.

The great thing about having a global team is that the weekend can start early. It was still Friday in Los Angeles when we got news that Renata Bucher had once again made it to the podium. This time it was Xterra Saipan where she grabbed a second place.

Pro Triathlete Renata Bucher

Renata Bucher continues her podium streak with 2nd at Xterra Saipan

Amazing Displays of Heart and Courage

Perhaps the only downside to having such an amazing team of women at Coeur is that someone is racing somewhere almost every weekend and it’s hard to tear oneself away from in front of the computer.

Especially now as the polar vortex has started to release its grip and our ladies are starting to get out to test their early season fitness.

But what a weekend it was. Here are a few of the efforts that we’re celebrating:

Philippines Xterra

Women's Triathlon and Spin Class Clothing - Let's Talk Seamless Chamois

spin and triathlon shorts  

Reginald Holden

Inspired beyond words. Meet Amy Gluck

                                                                          Amy Gluck Triathlete

They say one of the roles of a teacher is to prepare students for the future.  In that regard, endurance sports is one hell of a teacher.  It compels us to work hard. It teaches us humility. It teaches us how to set goals and the thrill of meeting them.

But maybe most of all, it teaches us to endure hardship.

If that is the case, then our next athlete is definitely a straight A student.

It is with sincere admiration, a dose of awe, and great pleasure that we announce our Heart and Courage Ambassador, Amy Gluck!

In September of 2012, Amy was in Michigan putting the final touches on her annual Kona prep when she nearly lost her life. While on her last long training ride, Amy, who had the right of way, was hit by a gravel hauler truck. Her injuries were devastating and many thought she would not survive. In fact, most thought she wouldn't. She was a beloved member of the triathlon community and that community was in shock.

But those who know Amy know that she was a fighter and she never gives up.  In an awe-inspiring display of courage, tenacity and toughness, Amy endured a medically induced coma and multiple surgeries.