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  • One Coeur-ageous Athlete

    Reginald Holden

    Posted on October 14 2013

    We looked over to our left and happened to see one of the Challenged Athlete Foundation ("CAF") competitors in her race chair.  She was a petite woman and was at a dead stop about halfway up a hill.  For the most part no one was watching and it was apparent that her arms were about to give out.  Before I go on to tell the rest of this, I have to just say that I have re-written this next section twice and I just can't find the words to convey how incredible, inspiring, emotional and moving we found this to be.  

  • Coeur Shares Thoughts on Conscious Capitalism

    Coeur Sports

    Posted on September 29 2013

    Excerpt from First Coeur Team Meeting....

    “What else? What else do we need to define in terms of what we stand for?”

    “Well…I think that one of our guiding principles has to be that we associate with & support people courageous enough to have a strong moral compass...that do the right thing. I think that is inspiring. In other words, let’s build a team that not only has amazing technical skills but are the type of people even kids look up to.  Kids have such a good B.S. detector! They have to be someone others can respect and really get along with. Our brand begins with us.”

    “Kind of like Google’s “Do no evil” policy.”

    “Exactly!”

    “What else? What about giving back?”

    “Challenged Athletes Foundation.  We definitely want to support CAF. Talk about athletes with heart. And Courage.”

    “Absolutely! One percent of sales. Done.”

     

  • Cycling in Six Gaps Georgia

    Reginald Holden

    Posted on September 29 2013