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Part II of our Brand Positioning Discussion

So a couple weeks ago, we posted Part One of our brand positioning debate. We were having a wine fueled conversation about “who we are and what we stand for as a company.” We’d like to expand on that here in, Part II.

Before we get started, we have to say that the delay in posting Part II was due to feedback from Part I. As a result of a comment we received about our triathlon tops and shorts, we actually changed our sizing. Going forward, everything will be sized down one size. In other words, the old Medium is now a size Small. The Small is now an Extra-Small.

Katie during a photo shoot

Looking back with a smile, looking forward with hope restored

We’re starting to develop a pattern during the weekend at Coeur. We take the dogs out in the early morning, hit the office for about four or five hours to sublimate some triathlon tops or shorts and then run or mountain bike before it gets too late.

We always keep at least one computer free to check race results and invariably, work slows while we broadcast well wishes and congratulations out via social media. This weekend, we had a full slate of Coeur girls in triathlons across the world and we have to admit, there were long stretches where more time was spent cheering than sublimating.

Athletes running

The best women's triathlon shorts and tops




Life, The Universe and Everything...Coeur's take on growing the sport of triathlon

 As we have mentioned before, we have the good fortune to have an office that is conducive to conversation. There’s a sofa and a couple of comfortable chairs in the entrance area before you get to the sublimation and warehousing area and there’s a wine cooler right across from the bank of printers.

When the last tri kit has been sublimated and things start to quiet down in the evening, it is not uncommon to find us on the sofa with (shock!) a glass of wine. We use this time to debrief on the day and to occasionally tackle a few of the big issues in the world. “What is the answer to the ultimate question of life, the universe and everything?” It’s 42 by the way (kudos to anyone who gets the literary reference). “Why are there interstate highways in Hawaii?” Perhaps they are going to make Hawaii into two states? And recently, we tackled one of the toughest ones. “What can be done to help the sport of triathlon grow?”

And the beat goes on...

Just to be clear, we did not accidentally re-post our blog from last weekend where Coeur Girls posted amazing results in an Xterra Race, an ITU Race and an Ironman. That...

Who got you into Triathlon


Reginald Holden

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Reginald Holden

Hello World. We'd like to introduce you to Coeur. A provider of Women's Cycling, Running, and Triathlon Suits

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