This weekend had a pretty big build up due to the sheer number of Coeur Girls racing and it did not disappoint. We were treated to a displays of effort, sportsmanship, camaraderie and athletic excellence that were awe inspiring and humbling. We continue to be grateful to everyone who exhibits the values to which we aspire as a company.

The great thing about having a global team is that the weekend can start early. It was still Friday in Los Angeles when we got news that Renata Bucher had once again made it to the podium. This time it was Xterra Saipan where she grabbed a second place.

Pro Triathlete Renata Bucher

Renata Bucher continues her podium streak with 2nd at Xterra Saipan

Then on Saturday, it was a virtual smorgasbord of racing.

Lisa Fallon Mindel took first place in her Age Group at the Hollywood ½ Marathon and 10K.

Coeur Ambassador Lisa Mindel

Lison Fallon Mindel snacking on her 1st place medal

Kate Bevalaqua and the Duffield Twins (Katy & Mim) raced the Geraldton OD Triathlon. Kate took second, Katy took 4th and Mim (two weeks after her Ironman) took 5th.

The Duffield Twins

The Duffield Twins post race

We've always said that we'd love for everyone wearing Coeur to be ambassadors to endurance sports first and Coeur second. Jaime Berry is a perfect example.  This weekend, she gathered up a group of friends and participated in Run Seal Beach just down the road from the Coeur Offices.

Coeur Customers

Jaime Berry is a true ambassador to endurance sports


Then, in the later afternoon, we logged into to follow Katie Hursey at the ITU Race in Auckland. Katie made it through the swim with the lead pack. Then on the bike, things went south. Two athletes in front of her rubbed wheels and athletes started to go down. Katie was caught behind the pile and it took what seemed like an eternity for her to extract herself and get rolling again. The only reason we share this report is because, you’ll never hear it from Katie. The only post she made via social media was to congratulate the winners.

The fun continued on Sunday with Bree Bielenberg taking 1st place in her division at the Arizona Open Water Swim series, Jennifer Hellickson running the San Francisco ½ Marathon and Alana Kennedy-Nasser and Heidi Lueb tackling the Ironman 70.3 in Galveston, Texas. Alana took 4th in her age group and Heidi set a Personal Best on the course.

Coeur Ambassador Bree Bilenberg

Bree in the Foxes Swimsuit prior to taking 1st place in the Open Water Swim Series


Coeur Ambassador Alana Nasser

Alana Kennedy-Nasser on her way to 4th place at IM 70.3 Galveston

Once the dust had settled on all the results, we shut things down at the Coeur office and pulled out the mountain bikes and headed into the Santa Monica Mountains. Inspired by the efforts of all the Coeur athletes, we went past our usual turn around and headed up a steep side trail. As if the universe were rewarding us for going just a bit further, we turned a corner on the empty trail and were treated to this surprise. Someone had planted a U.S. Flag and the sound of it snapping in the wind, combined with an amazing view, served to make us appreciative of our good fortune in this life.

Coeur Founder Kebby Holden and her husband

The American Flag

We were greeted by "Old Glory" at the highest point of our ride


Again, we sincerely thank everyone for being such great ambassadors to endurance sports (and to Coeur of course).  Hope you all have a great week.