Inspired by Costa Rica's favorite answer to "How are you?"—which, by the way, is way more uplifting than our usual "fine"—Pura Vida means "Pure Life." It’s the ultimate motto for living your best life, one joyful moment at a time. Our founder, Kebby, and her husband discovered this gem of a phrase while on their honeymoon, and it quickly became a mindset we couldn’t resist. Pura Vida is all about savoring the little things, like the perfect cup of coffee or nailing that new personal best.
Our Pura Vida design channels this vibe, infused with the stunning colors of Costa Rica: the dreamy blue-green sea, the lush green and yellow flora, and that mystical purple haze around the volcanoes. It’s like wearing a piece of paradise while you’re out conquering your next triathlon, cycling adventure, or run.
And just like Pura Vida, shopping with us is stress-free—we’ve got free standard U.S. shipping and easy, no-hassle returns and exchanges. So go ahead, live the pure life and look fabulous doing it!
