The Latest @ Coeur

Some of you may have seen our recent social media post showing our new designs for 2015. We’re incredibly excited not only about the new designs (the industry term is actually “color ways” and the new garments (or SKUs to stick with the insider jargon) but we’re also thrilled with the enhancements to the actual garments.

I feel like we’ve written extensively about our support of professional endurance sports athletes and was hesitant to even write this blog about our pro signings for 2015.

So some of you may not know that in this company focusing on women, there is one VERY SPECIAL guy that is at the Coeur of it. Today is his birthday.

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena

For some reason, we love year end recaps. If the title of the article starts with “Top”, contains, a number, the word “Of” and the most recent year, you can pretty much leave everything else blank because, we’ll read it. Top 10 stories of 2014, yes please!

We’re taking a deep breath.

Inhale.

Hold it.

Release.

It’s done. We’ve selected and announced the 2015 team of Coeur Ambassadors. For a very short few days, we have a tiny bit of space.

It has started.

A machine of inconceivable size and scale is spooling up.

In reality, the machine never slept but it did, for a short period of time, slow its pace. Now the speed is increasing and the wheels are starting to spin a bit faster.

If you’ve followed our blog posts for a while, you may have been able to piece together a pretty good picture of our value-set. Perhaps it’s better to say, the value-set to which we aspire.

Brand. What does it really mean? It’s one of those words that has been thrown around and used so many times that the meaning has become vague. Is it your trademark? Your company name? Something else? And why all the fuss?

It seems like we enter some type of time warp at the end of October. One minute, we’re dressing up for Halloween and the next we’re celebrating New Years. 

Greetings everyone. It’s Kebby’s Husband (Reg) and I’ve taken over the blog feed today. Given the topic, I might have to change the log in password to keep someone from taking this down! You see, we’re coming up on Kebby’s birthday

Well, the season is in full swing now. Not the racing season. Not even the holiday season. We’re talking about the sponsorship season.