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TEAM COEUR

The Coeur Team is a global collective of women who train hard, race harder, and lift each other up—while balancing careers, families, and full, busy lives. We believe performance and confidence go hand in hand, and that community is the ultimate competitive advantage. From first finish lines to podium dreams, this team is about showing up, doing the work, and celebrating every win together.

FAQs

Who can join Team Coeur? 

Team Coeur is open to women of all ages, abilities, and race distances. Whether you’re training for your first sprint or chasing a Kona slot, if you value community, sportsmanship, and showing up with heart, you belong here.

Do I need to be fast or elite to join?

We welcome all abilities, ages, athletes! Whether you are eyeing your first finish line or are a regular Kona qualifier, you belong here and will find lifelong friends here. 
We do have an elite team within the team. To make the elite squad, you'll need to have placed within the top 5 of national level races in your age group on a regular basis.

Can I join if I do other sports like Ultras and Hyrox as well?

You bet! In fact, we encourage it. We have women attempting all sorts of goals in all sorts of endeavors, from Ultraman World Champions to HYROX heavy lifters.  Being on this team means you most likely will inspire someone else along your journey, no matter what that looks like.

What are the perks of being on the team?

There are many both tangible and intangible! You get some supersweet discounts, like 20% off inline Coeur gear, unique team sponsor discounts, first dibs on sales and drops. We have team meetups and year long buddy programs to really get team members to know one another and work together to meet goals and dreams!

Do I have to wear Coeur in my races if I'm on the team?

Yes! We are a racing team and like to represent the brand and each other on the race course. We ask that our team members race only in Coeur.

As a team member, you'll have exclusive access to a team kit every year. If it isn't your vibe, any Coeur kit will do!

Do I have to list my affiliation as Team Coeur if I do Ironman branded races?

Yes, it builds team commumity and loyalty. It also means the team can realize potential Ironman benefits like free race entries and other discounts. Win/win.

Will Coeur sponsor me individually?

Being on Team Coeur is the best way to realize all the benefits and representaion the company offers. We do not do individual sponsorships as we believe in the power of community. If you are a professional triathlete and are seeking professional sponsorship, please reach out with your race resume and schedule to Kebby at kebby@coeursports.com.

What Coeur expects of its team athletes...

Easy:
1. Be a good human
2. Race clean, always
3. Encourage and support others along the way.

2026 Team enrollement is closed.
2027 Team enrollement opens September 2026.

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