Introducing:
The VFF Line
Very Fast. Very Cool.
Men like you don’t need motivation.You just need better gear.
Welcome to VFF. Coeur Sports’ unapologetically elite men’s performance line.
VFF gear is made of cutting edge Italian fabrics and it's built for podium chasers, early alarm setters, and men whose idea of a relaxing day involves “just one more interval.”
Sound like someone you know? Yeah...we thought so. It's your world, Champ. We just live in it!
Fist Bump a Bald Eagle and Get Your VFF Gear Now
Who Is The VFF Man?

The VFF Man is a myth wrapped in carbon fiber, fueled by black coffee and an absurdly high FTP. He doesn’t train, he dominates time. He's so fast that he once ran a negative split on a rest day.
At races, he arrives fashionably early... by parachuting in with his bike. And not with one of those sissy round parachutes. We're talking full wingsuit, ram air style.
The VFF Man was born at altitude. Raised on single track. Schooled by dolphins in hydrodynamics. His resting heart rate is a negative number.
He's also the guy people gravitate towards after the race. And the most amazing thing is...he doesn't need to tell anyone how fast he is.
There is only one line of gear the this athlete turns to: VFF. Designed for the elite, worn by the unstoppable.

