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2027 TEAM COEUR: BRING IT!

Introducing the 2027 Coeur Team: More Ways to Belong
One team. One community. Three ways to be part of it.


The Coeur Team has never been about how fast you race, how many finish lines you cross, or where you land on the results sheet. It’s about women showing up for one another, chasing big, crazy goals, celebrating the wins and making the miles a whole lot more fun along the way.
For 2027, we’re evolving the Coeur Team to give you more flexibility in how you want to be part of this incredible community. Whether you want the full VIP Team experience, access to the community and core team benefits, or simply want to stay connected to the Coeur family, there’s a place for you here.

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FAQ

Who can join Team Coeur?

We welcome all abilities, ages, athletes! Whether you are eyeing your first finish line or are a regular Kona qualifier,
you belong here and will find lifelong friends here.

Why is there a fee to join?

For the first time, Coeur is introducing a membership fee for the 2027 Team. As our community has grown into a truly global team, so has our commitment to creating an experience that feels valuable, connected and distinctly Coeur. Your membership helps us invest directly back into the team, from gear and exclusive benefits to meetups, community programs and the behind-the-scenes resources it takes to support a thriving worldwide network of women. This isn’t about putting a price on belonging; it’s about investing in what belonging can be. Our goal is simple: to make the Coeur Team experience stronger, more connected and more rewarding than ever.

Do I need to be fast or elite to join?

We do have an elite team within the team. To make the elite squad, you'll need to have placed within the top 5 of national level races
in your age group on a regular basis.

Can I do other sports like Ultra Running and Hyrox as well as triathlon?

You bet! In fact, we encourage it. We have women attempting all sorts of goals in all sorts of endeavors, from Ultraman World Champions to HYROX heavy lifters. Being on this team means you most likely will inspire someone else along your journey, no matter what that looks like.

Do I have to list my affiliation with Coeur if I do Ironman branded races?

We'd love it! It builds team commumity and it also means the team athletes can realize potential Ironman benefits like free race entries
and other discounts. Win/win.

Will Coeur sponsor me individually?

Being on Team Coeur is the best way to realize all the benefits and representaion the company offers. We do not do individual sponsorships as we believe in the power of community. If you are a professional triathlete and are seeking professional sponsorship, please reach out with your race resume and schedule to kebby at kebby@coeursports.com.

What does Coeur expect of its athletes?

Easy:
1. Be a good human
2. Race clean, always
3. Encourage and cheer others along the way.

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