Hey Ladies,

Kebby here, founder/designer at Coeur Sports. We hope this message finds you pumped up and ready to conquer the world, one stroke, pedal, and stride at a time!

We at Coeur have some BIG news to share that will make your heart race as fast as when you are training.

Drumroll, please... 🥁

We are beyond thrilled to announce the expansion of our First-Time Triathlete Program (FTP) at Coeur Sports! 🎉 That's right, ladies, we're taking our commitment to supporting newbie triathletes to a whole new level!

As a reminder, we kicked-off the First Timer Program last year, but limited it to the six races where we were a sponsor.  Now we're opening up to any ladies who will be racing their first triathlon.  

Cheering on First Timers in beautiful Denver, CO

So, what does this mean for you?

If you're gearing up to take on your very first triathlon, you're in for a treat!  Not only will you be embarking on an incredible journey of self-discovery and empowerment, but you'll also have the full force of the Coeur Sports community cheering you on every step of the way!

A link to sign up is on the home page of our website and at the bottom of this post. Here's the lowdown on what's in store for our fabulous FTP participants:

  1. Free Welcome Bag from Coeur: As a token of our excitement and support for your triathlon journey, every woman who's diving into her first triathlon will receive a special, hand-picked gift box from us at Coeur! 🎁It will contain a few essentials that will help get you ready for race day. Consider it a little boost of motivation and a reminder that you've got a whole family of amazing women rooting for you!

  2. Free Sprint Triathlon Training Plan: We want to set you up for success right from the get-go! That's why we're providing all FTP participants with a complimentary triathlon training plan. The plan was written by a female coach and it's designed to take you from day zero to the finish line. 

  3. Discounts on Coeur Clothing and Nuzzle Clothing: Get ready to slay in style, ladies! As part of the FTP program, you'll have exclusive access to special discounts on our premium triathlon clothing and gear. From sleek, performance-driven tri suits to ultra-comfy cycling shorts and everything in between, we've got you covered for all your endurance apparel needs.  You'll also get discounts on Coeur's hip sister brand called Nuzzle Clothing. 

  4. Invitation to our FTP Facebook Community: Triathlon is not just a sport, it's a sisterhood. And we want you to be part of our family! By joining our private FTP Facebook community, you'll connect with other first-timers who are embarking on this exhilarating journey alongside you. You'll also have access to veteran triathletes from our Coeur team that can help answer any questions you have. Don't be embarrassed to ask. We've all been there! Share tips, swap stories, ask questions, and bask in the love and support of your fellow triathlon queens!

You may be asking what we expect in return.  That's a good question and we want to be up front with our answer.  To be clear, while there is no commitment and zero cost, we do ask that you make a good faith effort to train for and line up for your event. We understand that life happens, so if you can't make it to your race for some reason, please just let us know as soon as possible. You won't have to return anything or be charged but we're a small brand and we expect that this program will use up a significant amount of our budget.  So please try to make it to your race if possible.  We promise it will be worth it when you cross that magical finish line!  

We couldn't be more excited to roll out these amazing perks as part of our expanded FTP program at Coeur Sports. Our mission has always been to make great clothing and to encourage more women to dive into the world of triathlon, and this is just another step towards fulfilling that vision.

To all the incredible women out there who are gearing up for their first tri: You've got this. We believe in you. And we can't wait to celebrate your triumphs, big and small, every step of the way!

Remember, it's not just about crossing the finish line—it's about embracing the journey, pushing your limits, and discovering the unstoppable force that resides within you.

So lace up those sneakers, clip into those pedals, and dive into that water with all the courage and determination you possess. The adventure of a lifetime awaits, and we'll be right there beside you, cheering you on every stroke, pedal, and stride of the way!

Let's do this, ladies! 💪👑

With love, support, and endless enthusiasm,


Kebby Holden
To sign up for the First Timer Program, just click this link and complete the entry form:  FTP Sign Up