Free Shipping on Standard U.S. Orders /
Easy Returns /
Home of the Seam-Free Chamois /

Life is Better Together

Posted: Dec 04 2015

These make great companions to our line of Women's Triathlon Clothing

From our perspective, there is no doubt that almost everything is better when you have great partners. Many outsiders think of endurance sports as individual affairs, but as you almost undoubtedly know, there’s usually a team in the picture somewhere. It could be a favorite training partner, a supportive family, a coach, or some combination, but make no doubt, many things are simply better with a great partners.

That’s why we so love the phrase attributed to (but not coined by) Isaac Newton which goes, “If I could see further than others, it was because I stood on the shoulders of giants”.

At Coeur, we are incredibly lucky to be in the presence of some giants. We’re referring to the companies that we’re honored to call partners. Now, they may not all be giants in terms of scale (at least not yet), but they are, without a doubt, giants in terms of the quality of their products, their spirit, and their commitment to grow endurance sports. That’s why we’re thrilled to share a little bit about them and to strongly encourage you to give them a look.

Argon 18

Argon 18

Our friends at Argon 18 have done an amazing job of innovating while still being true to cycling’s traditions. They take their lead from CEO Gervais Rioux who knows cycling from the ground up. He gained a wonderful understanding of the industry thanks to his time not only as a racer, but also as a bike shop owner. This background set the stage for him to design bicycles that challenged the status quo without disavowing the things that make a bike such a beautiful piece of equipment.

We were lucky enough to preview some of Argon 18’s new bikes when we were at Ironman Hawaii, and there is no doubt that they have raised the bar with their 2016 line up. The bikes are a triple threat that combine beauty, performance, and comfort in a way that seems to be unmatched in the industry.


The Barnanas story officially began in 1981, when architect Joao Suplicy got the idea to dehydrate fruit. Our relationship with them unofficially began when we saw a gorilla chasing a banana at the underpants run at Ironman Hawaii a couple years ago! Then, as chance would have it, they moved into the office literally right next door to Coeur. That’s when we really got to know Caue, Nik, and Matt. We’ve spent a good bit of time with our neighbors and have traded the use of our sublimation equipment for samples of their amazing product on more than one occasion. That’s why we can say with certainty, that the product is fantastic and the guys are too.

Bonk Breaker

Bonk Breaker

One day we decided to take the unpaid help in the office (who happen to be of the “fur persuasion”) for a walk and came upon the Bonk Breaker office that is just across the street from Coeur (yep..we’re lucky to be in a very good neighborhood). It was well after 6:00 p.m., but we could make out a long lean figure of Mac Brown toiling away. We had been fans of the product for many years, so we decided to tap on the window and wave. Mac was his usual gracious self and stopped to say hello. Thus the seeds were sewn for one of our new partnerships. One of the things we love about Bonk Breaker® is that their products are made from high quality, real food. As they say on their website, you can pronounce the names of all their ingredients. In addition, they are Gluten free and, of course, they taste fantastic!

Enve Wheels

Enve Wheels

What do you get when you combine riders, with engineers with risk takers? You get the best wheel in the business. Enve wheels are incredibly strong and very light. They have a patented process where they mold the spoke and valve holes instead of cutting them. Thanks to that, their spoke holes are capable of holding higher tensions which reduces the risk of “spoke pull-through”. For us “non-engineers”, that means your wheels will be strong, light, and maintenance free!

Osmo Nutrition


They have one of the best tag lines in the business…”Women are not small men.” They also have a genius formulating their products. Dr. Stacy Sims is behind their revolutionary products. She’s an athlete and a scientist who created women’s specific recovery products that are based on peer-reviewed science. Osmo is the go to hydration product for the Coeur team because it works. We’ve tested it in the Lava Fields of Kona and on Ultra Runs around the world.



When the water temperature drops, the Coeur team suits up in Roka. We believe that their wetsuits are the fastest in the water and the fit is fantastic. The team at Roka is committed to research and development and it shows up in their wetsuits. They won’t release something unless it has been rigorously tested.

Smith Optics

Smith Optics

They just make better glasses. Similar to all of our partners, the team at Smith is committed to quality. They’ve been at it since 1965 and are based in Sun Valley, Idaho. While they come from a snow skiing background, the expertise that they have developed transferred perfectly to endurance sports. They have a full line of sport and casual glasses along with several that can perform both functions.

As we said, there’s no doubt that life is better together with great partners, and these are some of the best in the world. We’re fortunate to get to work with them and encourage you to check them out.

Your friends at Coeur


p.s. We'll be running a photo contest for a couple days on our Facebook page.  Just enter a picture with your partner (two legs or four) and be entered to win a gift pack from a few of these great companies.