By the time you read this, she has probably already put in about 6 hours of triathlon training. We attribute it to her hardworking, wholesome Midwestern roots.

Although she isn’t in Kansas anymore, this lady is one of the nicest, humblest and funniest professionals on the circuit. But don’t let that distract you from her steely drive. This powerhouse was Overall Amateur 70.3 World Champion in 2011 before turning pro in 2012. 

Like several other pros, she's amazing at time management. She's found a way to balance being a mom, with training, coaching and working for us here at Coeur as our head of inventory management and planning.  

Jess Smith Triathlon

In addition, we partner with Jess and her company HardCoeur Coaching to lead our virtual cycling club.  

Most recently,  Jess had her best finish ever as a professional and took home 2nd place at IRONMAN Wisconsin!


Reginald Holden