Coeur is French for heart and the root of the word courage. And that’s what we put into our women's endurance apparel and our sport. As an athlete, you know that athletic performance is about so much more than genetic talent. Its also about heart. Heart is about digging deep and being mentally tough. Heart is what gets you to the finish line when all the body wants to do is lay down. Heart is at the center of the community and the friendships you find in endurance sports. Heart is what makes you give back to the community that has given you so much. the Everything we do at Coeur - from our designs to how we play a role in our community - should reflect our values and how we aim to conduct ourselves. We are proud producers of women's specific triathlon apparel, cycling gear, running shorts & tops, swim wear and casual post-race clothing. All our gear is proudly made in downtown Los Angeles. Coeur is stylish speed and strength...from the heart.