Welcome to Coeur
Thanks for swinging by.
At Coeur, our mission is to make the best looking, best fitting, and most comfortable clothing in the marketplace for female athletes. We're producing a full line of women's triathlon tops, triathlon shorts, cycling gear, running, compression and lifestyle apparel.
For those of you hitting up trail runs at dawn, for those of you racing your bike against the sun, for those of you gals who are besties with your yoga mat. We want you to have pockets in all the right places so you are able to stash anything and everything you need for your workout or race. We want you to not have to worry about your tank riding up or your shorts pinching. We want you to have matching, cute outfits that make you stand up that much straighter and stronger because you know you look your best...even while sweating up a storm.
Anything we can do to make your training and racing easier, more stress-free and fun....we want to do it.
We like clean, sophisticated lines. Our aesthetic is East Coast preppy meets West Coast chill.
And our mamas taught us well in that its not just about us...we try to give back in our small way by giving 1% of our sales to The Challenged Athletes Foundation. They inspire us every day.
Coeur - stylish speed…from the heart
Ladies, let’s talk seamless. No, not your transitions. Not your pedal power transfer.
Your short’s crotch.
Yup, there it is.
Today, we are going to talk about Coeur’s seamless crotch pad!
Why? Because we are into TMI?
Nope, because we are excited at what we believe is a REVOLUTIONARY design to triathlon shorts!!
The crotch of our tri short literally has no seams in them. Only our super-soft fleece chamois. This means the complete elimination of all raised surfaces between you and your saddle. Those seams are what typically cause that all-too-familiar chafing and pain “down there."
Usually, the crotch pad or chamois of a short has a somewhat hour glass shape with seams running right up between your inner thigh and your crotch. Usually, that is exactly where your saddle hits. Right at the apex of the point that gets the most friction of your pedal stroke. And with so many gals riding a split nose saddle that widens the breadth of the nose, well that’s even more pressure in that area. No bueno, we say!
So, we’ve taken a further step and expanded the fleece of our pad down the inside of the thigh to the hem. And voila! No raised friction points! The taking the fleece down the inside of the short leg has the added benefit of being another layer against inner thigh chafing on the run.
Give our shorts a try and see if they aren’t a game changer for you. Let us know what you think!
In October of last year, we announced that Coeur will have guaranteed cash as an element in every one of our pro contracts.
Our blog “Let’s hear it for the pros” (http://www.coeursports.com/blogs/latest/9867528-lets-hear-it-for-the-pros) provides the details behind the decision but one thing that helped drive us was how incredibly hard professional endurance sports athletes work.
Well, over the last couple months, we’ve seen that point proven time and time again. While this isn’t a complete list, here are a few of the training exploits from our pros that caught our attention recently:
It’s in a very hip area of Santa Monica, California and we can count Bonk Breakers, Yoga Glow film studios and even a training center for classical musicians as neighbors. On Sunday afternoons, the classical musicians train and incredible notes from violins can be heard in the distance. Despite being in Santa Monica, the office park is quiet on Sundays and the music is magical. But I digress.