Welcome to Coeur. We're so happy you stopped by. Coeur means Heart in French and is the root of the word Courage. Heart and Courage are part of our motto and we know it takes a lot of both to train and make it to the finish line. Our mission is to make the highest performance, most comfortable, and most stylish women's triathlon clothing, cycling shorts, jerseys, run, swim, and lifestyle clothing in the market. We also encourage women to lead a lifestyle of health and fitness. Enjoy your shopping and let us know if we can help you in any way.