Hot Picks!

Chevron Tri Tank

$79.99

Brand Coeur Sports


Free Shipping!
More Details →

Coeur Compression Capris

$69.95

Brand Coeur Sports


Free Shipping!
More Details →

Fleet Foxes Sports Bra

$39.99

Brand Coeur Sports


Free Shipping!
More Details →

Sea Glass Bikini

$59.99

Brand Coeur Sports


Free Shipping!
More Details →
Coeur is French for heart and the root of the word courage. And that’s what we put into our women's endurance apparel and our sport. As an athlete, you know that athletic performance is about so much more than genetic talent. Its also about heart. Heart is about digging deep and being mentally tough. Heart is what gets you to the finish line when all the body wants to do is lay down.  Heart is at the center of the community and the friendships you find in endurance sports. Heart is what makes you give back to the community that has given you so much. the  Everything we do at Coeur - from our designs to how we play a role in our community - should reflect our values and how we aim to conduct ourselves. We are proud producers of women's specific triathlon apparel, cycling gear, running shorts & tops, swim wear and casual post-race clothing. All our gear is proudly made in downtown Los Angeles. Coeur is stylish speed and strength...from the heart.
homepage welcome

The Latest @ Coeur

Part II of our Brand Positioning Discussion

So a couple weeks ago, we posted Part One of our brand positioning debate. We were having a wine fueled conversation about “who we are and what we stand for as a company.” We’d like to expand on that here in, Part II.

Before we get started, we have to say that the delay in posting Part II was due to feedback from Part I. As a result of a comment we received about our triathlon tops and shorts, we actually changed our sizing. Going forward, everything will be sized down one size. In other words, the old Medium is now a size Small. The Small is now an Extra-Small.

Read more

Looking back with a smile, looking forward with hope restored

We’re starting to develop a pattern during the weekend at Coeur. We take the dogs out in the early morning, hit the office for about four or five hours to sublimate some triathlon tops or shorts and then run or mountain bike before it gets too late.

We always keep at least one computer free to check race results and invariably, work slows while we broadcast well wishes and congratulations out via social media. This weekend, we had a full slate of Coeur girls in triathlons across the world and we have to admit, there were long stretches where more time was spent cheering than sublimating.

Read more

Great Expectations...that were exceeded.

Thursday and Friday of this week were big days for Coeur. We had our sponsored athlete and rising ITU star Katie Hursey coming into San Diego for an Interview on Competitor Radio, we also had a photo shoot scheduled and most importantly of all, we had a meeting planned with The Challenged Athletes Foundation.

Before we left Los Angeles, we ran by our factory to pick up a shipment of triathlon tops and triathlon shorts and then we headed south to San Diego. Our first stop was the airport to pick up Katie. She was coming in from Phoenix where she trains with the Olympic Development team. We had also flown in her boyfriend Tommy Zaferes (hey…Coeur is all about love), so they could spend some time together before jetting off to the four corners of the world for their respective ITU races. Katie arrived right on time and Tommy touched down about 20 minutes later. After grabbing a cup of coffee, we loaded up the family truckster and headed to the Mighty 1090 a.m. Sports Radio.

Read more