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Coeur is French for heart and the root of the word courage. And that’s what we put into our women's endurance apparel and our sport. As an athlete, you know that athletic performance is about so much more than genetic talent. Its also about heart. Heart is about digging deep and being mentally tough. Heart is what gets you to the finish line when all the body wants to do is lay down.  Heart is at the center of the community and the friendships you find in endurance sports. Heart is what makes you give back to the community that has given you so much. the  Everything we do at Coeur - from our designs to how we play a role in our community - should reflect our values and how we aim to conduct ourselves. We are proud producers of women's specific triathlon apparel, cycling gear, running shorts & tops, swim wear and casual post-race clothing. All our gear is proudly made in downtown Los Angeles. Coeur is stylish speed and strength...from the heart.
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The Latest @ Coeur

Final Dispatch from Boston. Our heart will always beat on Boylston

Well...that's a wrap.  The 2014 Boston Marathon has run its course and the athletes have started to move toward home.  We think it will take a while before the race can be put into a truly historical perspective but in our humble opinion, it may have been one of the most meaningful sporting events in the last decade.  We knew April 15th would come and we'd have a full year between us and the terrible events of 2013 and we knew that heroes would be racing and spectating.  What we didn't know is that a hero would actually win! To our enormous delight, we watched Meb put in the performance of his life.  When he lifted the tape at the finish, he lifted all of us with it. 

In the Coeur office, we almost went hoarse cheering for our Ambassadors who were racing.  Emily came in at 3hrs and 4 minutes, Katie followed at 3hrs and 19 minutes and Melissa crossed in 3hrs and 51 minutes. All three exemplified heart and courage on the course and we send our most heartfelt congratulations to them.

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Dispatches from Boston - Race Day is tomorrow!

 This is going to be more brief today. I've got to go to sleep!!!

We had a much lower key day today. It was Easter Sunday, so we celebrated Easter with the kids receiving Easter baskets (with Lindt bunnies) and then took the train to our church in Cambridge. There were lots of runners there so it was fun to head to church with others out of town. It was packed!!! We enjoyed it and left feeling spiritually filled.

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Dispatches from Boston - Melissa

Coeur has three Ambassadors racing the Boston Marathon on Monday. They are all amazing runners and (most importantly), they are thoughtful, compassionate and amazing women. We've asked them to share the journey with us.  Here's an update from Melissa.

Prior to arriving in Boston today, we stopped in Hopkinton. I had been disappointed in 2012 when I couldn't locate the "it all starts here" sign, prior to the race. It was just too crazy before the start, and we didn't have time after the race. So, it was important to me to go there this year. The fencing was set up and they were getting the start  clock set up when we arrived. We only spent a few minutes here but I got my pictures with the sign.

 

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