Welcome to Coeur
Thanks for swinging by.
At Coeur, our mission is to make the best looking, best fitting, and most comfortable clothing in the marketplace for female athletes. For those of you hitting up trails runs at dawn, for those of you racing your bike against the sun, for those of you gals who are besties with your yoga mat. We want you to have pockets in all the right places so you are able to stash anything and everything you need for your workout or race. We want you to not have to worry about your tank riding up or your shorts pinching. We want you to have matching, cute outfits that make you stand up that much straighter and stronger because you know you look your best...even while sweating up a storm. Anything we can do to make your training and racing easier, more stress-free and fun....we want to do it.
We like clean, sophisticated lines. Our aesthetic is East Coast preppy meets West Coast chill.
Coeur - stylish speed…from the heart
Coeur is thrilled to reveal our first professional in our announcement series: Beth Shutt!
Beth hails from the chilly climes of Pittsburgh and will be competing in her third year as a pro triathlete. Coming off a recent 2nd place finish at Ironman Wisconsin and a SMOKING fast 3:06 marathon at Ironman Arizona, we are so excited to watch Beth come into her own in 2014!
We like to dream at Coeur. Pretty big actually. Now it might take a few glass of wine before we share the biggest of our dreams because they may sound…how shall we say it? A bit too aspirational. Especially for a small endurance sports clothing company. But trust us…they’re big. And believe it or not, they have nothing to do with profit margins or sales. Now, as we mentioned in our post on Conscious Capitalism, sales and profits are vital. They’re just not our raison d'être.
So, for now, we’ll hold off prattling on about why we think putting others first can start a chain reaction of kindness, how compassion can trump greed and how sport can be a vehicle to change lives. Instead, we’ll just say that, in our opinion, it all starts with community.
And at Coeur, our community starts with our Ambassadors, our Elite Team and our Sponsored Professionals. These are the individuals who give form to and exemplify our (pardon the pun) Coeur Values.