I live in Wisconsin and run outside during the winter. I have a lot of neck gaiters. I bought this gaiter because it matched the rest of the outfit (I like match-matchy). I like the snugness of the Coeur gaiter - it stays in place. I also like the length - it is pretty long - but the length add to the versatility. I can wear it short or long. I can also wear it as a headband. It is breathable too. Great purchase!