Coeur is all about getting more women into endurance sports. As part of this mission, the woman-owned company hosts its Power Up Program, or PUP, each year focusing on getting women of color into triathlon. We identify first time athletes and provide them with the clothing and knowledge to show up, well prepared, at the start line of a women’s only race each summer.


Each year we drop an All Together Collection and 10% of this year’s profits will go toward getting six selected athletes to the start line in 2024! More specifically, the funds will go toward race and training clothing and race entries. So wear this gear because it is super cool, super comfortable and super fast but also know you are helping six women of color get to the start, and then the FINISH, line of their first tri!


Shop this year's All Together Collection HERE.