Life, The Universe and Everything...Coeur's take on growing the sport of triathlon
Posted on April 04 2014
As we have mentioned before, we have the good fortune to have an office that is conducive to conversation. There’s a sofa and a couple of comfortable chairs in the entrance area before you get to the sublimation and warehousing area and there’s a wine cooler right across from the bank of printers.
When the last tri kit has been sublimated and things start to quiet down in the evening, it is not uncommon to find us on the sofa with (shock!) a glass of wine. We use this time to debrief on the day and to occasionally tackle a few of the big issues in the world. “What is the answer to the ultimate question of life, the universe and everything?” It’s 42 by the way (kudos to anyone who gets the literary reference). “Why are there interstate highways in Hawaii?” Perhaps they are going to make Hawaii into two states? And recently, we tackled one of the toughest ones. “What can be done to help the sport of triathlon grow?”